• Dave Tester

The Director of First Impressions

The Director of First Impressions In a meeting that I recently held for the Boise Investor Group, I had the room of savvy investors think for a few minutes about their Director of First Impressions.


Sometimes our Director of First Impressions is our front office help, but more often than not in sales and service, we are our own Director. It's up to us what happens when a potential client first interacts with us and our brand. We can make a powerful First Impression simply by avoiding the top frustrations of most callers. What are those top frustrations? Not answering before three rings, not listening, no bonding and rapport, speaking too fast & too long of a hold time.



Do you need assistance improving your team's First Impression? Contact me today!

Cassandra Martinez, Beautologie-CA

"The best experience in terms of training I have ever had.  I will definitely take action and start emulating his practices right away."

© 2020 Dave Tester